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For your business to survive in the new age, it's important to make sure your website is the best representation of who you are and what you do. Not only should visitors and potential customers and clients be able to easily navigate menus and click straight through to points of sale, but the work done to optimize the backend is necessary to ensure Google likes you enough to keep you on top of relevant search. With your staff's workload, however, you may feel it's necessary to hire an SEO firm to handle these tasks. In reality, maintaining the search optimization for your website is simpler than you think, and less expensive when you keep it in house.

Rather than hand your website over to an outsourced group, you have the option instead of bringing SEO experts into your office for a series of workshops designed to train staff to take charge of various aspects of site optimization - everything from keeping the code clean for spiders to better cache your information, to properly linking anchor text. Even if there are people in your office with some experience in maintaining websites and working to achieve high rankings in Google and Yahoo, the benefit of SEO training keeps everybody up to date on new paradigms in search, so you can stay ahead of your competition.

Why is it better to keep your SEO strategies in-house? For one, it's less expensive than outsourcing. You have the option of bringing in one or two employees to do the work, or parsing the responsibilities among your current staff. Also, keeping the web work inside retains security. Let's say you're interested in hiring an SEO firm. There is the risk, either during or after your tenure, that the firm could sign on to work with a competing business, and apply the techniques used to help you toward their success. Why let that happen, when you can control your search rankings?

Search optimization training presents intensive groundwork for your Internet success. When you hire trained SEO agents to demonstrate the steps involved in creating and promoting a powerful web presence that includes your website, social media profiles, videos and even e-mail marketing, you'll discover that the time invested in SEO will not divert from your company's duties, and as certain staff become more proficient in optimization your business will reap more benefits. Keep the business of your website in-house for an affordable solution by hiring an SEO trainer.

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• He said

The crime of soliciting underage prostitutes may be abolished, after China's top judicial authorities showed support to a move to give better protection to minors, a deputy to the 12th National People's Congress (NPC) told the media Saturday. The Supreme People's Court (SPC) pointed out that if offenders, who sexually assaulted girls aged under 14, were then charged with this crime, then these girls would be labeled as "prostitutes," which will damage their reputation. The SPC made the comments as a response to Sun Xiaomei, a deputy to the 12th NPC, following her continuous appeal for the abolition of the crime of soliciting underage prostitutes since 2010, the Beijing Evening News reported on Sunday. "We would like to get involved in urging legislators to abolish the crime. If the crime is not abolished in a period of time, the SPC will issue guidelines to regulate the application of the crime," the SPC said in the reply to Sun.