| - | Following last yearis located in Daxing Longhu era days zero profit into the city after &rdquo ,&ldquo ;zero profit ;reproduction of capital market .Always play the flexible &ldquo ;catfish &rdquo ;East Xinhua again moves .<br>Recently, the reporter learned from East Xinhua estate ,the company is located in Tongzhou East Asia · ;garden pavilion project price of only 12400 yuan / square meters ,and the year before to 13200 yuan / m2 prices fell by 800 yuan / square meters .<br>Notable is ,hollister france,the project cost more than 12000 yuan / square meters ,which means that the project basically lose profit space ,hollister sale.When pure discount promotions also hard to get instant results to &ldquo ;&rdquo ;effect, some developers are still for the current downturn in the property market and a difficult dilemma feels headache, some developers are quietly changing marketing ideas and offers to sell the strategy in a new marketing way ,dig hollow .<br>In addition to &ldquo ;zero profit &rdquo ;,including the timely adjustment of product supply strategy ,in the sale of items through the flexible adjustment of supply of the product form ,through the &ldquo ;pay Shoufu ,help managed &rdquo ;recycling cash and prolong the storage period ,all kinds of passenger delay opening way of playing different card .<br>Zero profit projects coming Tongzhou understand according to the reporter ,air jordan pas cher,last year the end of East Asia · ;Yi Ge to 13200 yuan / sq m from so many people into the city by &ldquo ;&rdquo ;,the price Tongzhou record prices low, at the same time it is also &ldquo ;neighbor &rdquo ;Pearl River International Kungkuan surprise .<br>Early in the block transactions ,Pearl River International Mansion for its calculated brushstroke Zhang ,plus the costs and profits of 8% ,air jordan,it is expected that the final selling price is 24000 yuan / square meters .<br>But in the end, the project only to 13200 yuan / sq m from entering the market, and giving the area of 10%-15%, equivalent to the price of 13200 yuan / square meters based on the play 8.5-9 fold .<br>After a few months after the sales cycle ,air jordan pas cher,the reporter learned a few days ago ,the price of the item, a slight adjustment ,from 13200 yuan / square meters into the current 12400 yuan / square meters ,the adjusted prices and before East Xinhua published unit cost is few .<br>It is reported ,East Asia · ;garden pavilion projects where land is by East Asia Xinhua estate in 2011 April to 296000000 yuan ,planning construction area of not more than 53160 square meters ,total floor price of about 5568 yuan / square meters ,with the construction of the removed capped-price housing ,commercial housing part plots floor price more than 6000 yuan / square meters .<br>Plus Chienan costs ,financial tax ,marketing and management fees ,a total cost down ,the unit cost of 12347 yuan / square meters ,close to the current sales price .Promoting regional price bottom by regulatory policy impact ,East Asia · ;garden pavilion is located in the Tongzhou region of Beijing house price fluctuation is the biggest regional ,from the current project ,the current price is almost 2009 price level .<br>At the beginning of 2010 much of the region market price in 20000 yuan / square meters ,part of the event is to exceed 30000 yuan / square meters ,and most of the residential average price per square meter project in 13000 between -1.<br>6 million ,nearly half price .It is reported ,in the current project in Tongzhou City ,Beijing international trade price 13400 yuan / square meters ,embellish Maple neck is the average price of 13300 yuan / square meters ,China Oriental rose an average price of 14000 yuan / square meters ,decimating the Golden Jubilee garden deal even price 16000 yuan / square meters ( including 3000 yuan hardcover ) .<br>East Asia · ;Yi Ge price 12400 yuan / square meters at the lowest price level, a number of people in the industry said ,this also is Tongzhou of &ldquo prices ;the bottom &rdquo .&ldquo ;then the low almost impossible to &mdash ;&mdash ;unless the developer funds chain appeared serious problem .<br>&rdquo ;since the purchase ,Beijing property market as a whole has been in the doldrums .Data display ,as of February 16th ,the purchase of a year to Beijing new transaction fell by two ,second-hand housing slump of ,at the same time, national property ratio by the purchase of 60% before dropping to 10% ;for the purpose of buying a home for more than 80% of the total ,which makes the property market bubble relative to the larger Tongzhou encountered painful squeeze the bubble process .<br>Industry insiders told reporters ,many projects do not want to cut, mainly many projects is in 2009 and 2010 when the market high to take losses ,basically not reality ,can like Longhu street and East Asia · · ;age ;Yi Ge as zero profit in exchange for money ,high slew rate .<br>In March the project developers deal will steadily rise in fact ,into the regulation of deep-water area ,ralph lauren,housing price becomes the hands move market is the only weapon ,the current sales situation better project is generally accepted by market price and performance price ratio of the project ,at the end of last year zero profit into the city of Longhu era days fully appreciate the low place the &ldquo .<br>&rdquo ;.Data shows ,Longhu era days since the project is open ,a record 100 days continuously sell records ,in 2012 January once again usher in the era of &ldquo &rdquo ;spring ;,sale exceeds 100000000 yuan ,and 3 months for regional sales crown ,its sales performance more equivalent area 2-5 transaction amount .<br>As of the first half of February ,the Longhu times street also firmly occupy the top of the regional turnover .While the East Asia · ;Yi Pavilion, the price also brought not little change ,since the price has ,either in quantity or in the volume of visiting calls have double the growth .<br>Reportedly ,the project in January to call the weight of about 78 groups ,as of February the current incoming call volume has reached 332 ,in the visiting quantity ,the January visit of about 40 groups ,February up to now visit quantity into 109 groups .<br>East Xinhua real estate marketing center director Jia Yupeng expresses when accepting a reporter to interview ,the current transaction cycle was lengthened, the general property buyers will have a month hesitation period ,on the one hand wait-and-see policy changes ,another aspect also in contrast to the surrounding project performance price ratio ,the project is expected to March transactions have a steady recovery process .<br>Expert :whether successful key depends on the purchase or buy at the current stalemate market environment ,enterprises in marketing took out eighteen as Wu Yi ,the purchase to the area ,movie tickets ,buy a house to send to send home, Hao auto show ,to the owner and so on ,in order to sell the house houses housing enterprises out of use all one ,hollister.<br>In the recent emergence of the zero profit while also attracted many property buyers eyes ,but can get - unknown .Cause I love my vice president Hu Jinghui told reporters ,zero profit or profit in theory will be on projects sales has certain stimulative effect ,but can not determine the property buyers are buying, because buyers will developers is it right? 0 profit real ,he only cares about the price is it right? Your psychological price ,polo ralph lauren,this year the inventory of about 500000 last year ,according to digest 200000 speed ,property buyers still holds the initiative ,zero profit can sell like hot cakes or property buyers said to calculate .<br>Beijing Centaline three Market Research Director Zhang Dawei said that ,in the current market conditions ,zero interest rate is not necessarily the enterprises and projects in the end, the property market has no doubt into the adjustment period ,in 2010 takes high prices will be affect regulation .<br>For large enterprises ,the gain and loss of a project is not important ,the whole enterprise cash flow is more important, especially in the stock big area project ,first down to get the market dominance ,was run can be harvested early regional demand ,avoid the late by the area of influence of other items .<br>But in the current market conditions ,cash is more important than stock ,with cash to get upset and then to take, cheap project opportunity .Ho mechanism market director Guo Yi said, the current market may appear in a project of profit ,period price ,or by any other means to obtain profit ,but is not generally possible all are zero profit ,high turnover is only in diluted profit basis, but not without profit .<br>Use all one developer exhaustion break the deadlock in the fierce competition in the real estate market, pure discount promotions are also difficult to play to get instant results &ldquo ;&rdquo ;effect, some developers are in be in a nice hobble deadlock ,many projects in the dig hollow thinking innovation .<br>Industry experts said ,in the current market environment ,the implementation of differentiated offers to sell the strategy and marketing tools, timely adjustment of product supply to avoid areas of homogenized competition the fierce competition ,it new way .<br>The phenomenon of 1 low-cost commercial hunters Beiyuan in the current downturn in the property market in general ,Chaoyang District Beiyuan metro station in the vicinity of the Beijing urban construction · ;N power project near future sales strategy expert attention .<br>It is reported ,the Beijing urban construction · ;N times for both sets of 65 square metres of commercial products ,the opening price of only 17500 yuan / square meters .The peripheral items in the sale price in 25000 yuan / square meters ,the Beijing urban construction · ;N time of square first pricing than neighboring lower than 30% .<br>In addition ,hollister,although the project for residential and commercial properties ,but the water and electricity to civilian, and 65 square meters of large-sized apartment .Due to price ,lower price ,therefore, by the large number of property buyers favor ,abercrombie uk.<br>The project opened since January 10th has 32 sets of transactions ,sales rate of more than 55.2% ,last week, the Beijing urban construction · ;N party again opening price of 19000 yuan / square meters ,compared to the previous site into the market price of 17500 yuan / square meters ,1500 yuan per square metre rise ,the launch of the 58 sets of products more than half of subscription .<br>It is reported ,in Beijing construction of · ;N Times Square project before the launch ,the developers have been in the same plots of land on Beijing urban · ;Shihua Park County project ,this project early days the main push 87-165 square metres of two to four in the ordinary residential products ,fold to 25000 yuan / square meters ,the adjusting control effect ,sales general the face of market current situation ,the developers also made positive adjustment ,in January this year, pushing the same plots of Beijing urban construction · ;N times square project .<br>In fact ,in the market, timely adjustment of marketing products under the weak city break sales winter is not only the Beijing urban construction · ;N .Located in the area of abstruse north villa golden palace project ,the product is the main North East 800-2000 square metres of single-family villas ,30000000 yuan / set up .<br>Due to restriction of policy effect, the project sales achievement is not ideal ,so developers to adjust the product supply strategy ,to the main push western fold spell villa products ,and renamed the west ,Diepin 3900000 yuan / set up ,but house price only 16000 yuan / square meters, through the adjustment of product form ,effective avoid and regional single-family product many villas project to compete in December last year ,only 19 sets of transactions ,the market feedback .<br>According to Negril orgnaization investigation, including the family ,Beijing ,built in the pixel hill ,Xiang Yue seasons ,K2 Lily Bay Beijing more in the sale of items through the flexible adjustment of supply of the product form ,at different time stage the main push of different types of products ,sales performance has upgraded .<br>Hao organization Deputy General Manager Gao Shan pointed out that ,in the current market environment ,the implementation of differentiated offers to sell the strategy and marketing tools, timely adjustment of product supply to avoid areas of homogenized competition the fierce competition ,it new way .<br>Especially for those product lines are more abundant project ,can try on different time node and market environment lay particular emphasis on the introduction of different types of products ,which can not only in the same region product competitive advantage ,effectively circumvent the risks ,but also for the project itself, different products have different corresponding guest group ,different stages of the main push of different products ,but to maximize attract the market potential customers attention ,supplemented by a certain promotion strategy ,contributed to sales ,reached maximum customer mining .<br>However ,Gao Shan points out at the same time ,the difference of products although the strategy is an effective marketing tool ,but not all projects can be applied, especially those product form basic stereotypes products ,which is obviously not operable ,so the product relative curing projects, products can be localized to make some fine upgrades ,improve product cost ,only really cost-effective product is moved by customers purchase approach .<br>The phenomenon of 2 pay Shoufu help managed funds recovered depressed market, cash is especially important for developers .In order to return the funds as soon as possible ,the developer is &ldquo ;resort to every conceivable means &rdquo ;.<br>Located in Hebei Zhangjiakou some holidays ,in November last year open quotation will launch a &ldquo ;pay Shoufu ,help managed &rdquo ;value-added service .According to introducing ,property buyers to pay Shoufu ,if not for self-occupation ,from developers to hosting rental ,and the owners signed the trusteeship agreement ,annual return of 8% of the total price ,as rent revenue into .<br>According to the sales staff ,the project is a fine decoration apartments ,at present in the sale of housing apartment layout for the 33-70 square metres standard width of a room ,house and house ,fold 6000 yuan / m2 ,discount separately ,40 property rights xianfang .<br>&ldquo ;custody agreement signed every year ,if the market is good ,prices ,the return of the proceeds may be higher than 8% ,but if the market is not good, yields low &rdquo ;,the sales staff said .<br>But on the market quality standard and income rise ,the staff said that at present there is no relevant standards ,but &ldquo ;market has improved over the past few years ,is expected to fall &rdquo ;.<br>In addition ,the project also make &ldquo ;within 3 years and up to 30%&rdquo ;the purchase commitment ,if no commitment to achieve gains, the company will give the price difference compensation .<br>According to its introduction ,as a result of the project purchasing power mainly from Beijing ,the introduction of the value-added services are designed mainly for part of this home customers realize the investment ,in the current property buyers, for investment accounted for 40% ,the other 60% to live .<br>Chain of home real estate market research department in conjunction Feng thinks ,at present holidays take sold Fanzu means are not uncommon .Compared with the pure sell ,whether for self-occupation or investment clients ,customers ,project needs to be richly endowed by nature with the condition ,or is the scarcity of natural resources ,otherwise the sale difficulty will be larger .<br>But with the price difference compensation in the regulation of market downturn in a marketing methods ,has now been applied to commercial real estate projects ,is also indicated in the regulation, real estate market overall investment downturn, commercial ,tourism real estate projects has also been affected ,increased the difficulty of housing delivery ,there are also the rapid withdrawal from circulation of funds .<br>Demand .In addition ,customer service return the rental income is difficult to measure ,property buyers more passive ,easier to present both the condition of information asymmetry .3 - &rdquo &ldquo phenomenon ;;project general extension opened as of February 20th ,this year the new forward delivery housing market only 5 projects opened into the market ,total supply is 746, compared with the same period last year decreased by 33.<br>5% ,which ,in February only shallow Xiang Yi Garden a project into the city .In these new entering the market project ,at present only one item sold 25 sets of housing ,transactions fold to 10800 yuan / square meters ,hollister,the remaining items are all zero turnover .<br>On this basis, this year projects overall contract rate is only 3.38% .The project also supply two &ldquo ;weak &rdquo ;.As of 20 ,in the year of Beijing supply the forward delivery housing commodity housing project for a total of 22 ( are the old project later period ) ,supply units for 5362 sets ,a total construction area of 622000 square meters ,created after be restricted to buy low, since the total signed only 843 sets of signing area ,for a total of 86500 square meters ,total to change rate of only 15.<br>7% .Notable is ,according to Negril agency previously statistical data, in February Beijing plans to launch in 23 projects, for the first time into the city of pure meaning reached 10 ,of which 6 have been continuous propaganda month but not always available .<br>Including Road King World City ,purple imperial Washington ,Tianrun villa Bay 1 ,the first national wind park ,the earliest in October last year to claim to the opening ,but has yet to come .<br>On one hand ,the lack of new supply is believed to be the year after the property market transactions downturn is one of the main reasons ,and at the same time ,the market continued to slump structure also makes the new project is generally delayed opening ,delayed the time to enter the market .<br>Chain of home real estate market research department in conjunction Feng thinks ,after new delayed into the city is a major cause of the market downturn, developers in residential market confidence ,below buyer plans to enter the city project will face the difficult situation of pricing .<br>According to Negril agency statistics show ,is expected in March opened the project currently has a total of 21 compared with the same period last year ,although the actual trading volume quite basic, but with 2009 ,compared to the same period in 2010 ,the fall of supply of new flats are more than 4 into .<br>In 20 projects ,suburb projects account for most ,in addition to 5 city projects, the rest are mainly distributed in Changping ,hollister france,Fangshan ,Tai Hing ,Shunyi etc. .&ldquo ;after the Spring Festival this several districts and counties may become price adjustment relatively early region &rdquo ;three ,Beijing Centaline Market Research Department Director Zhang Dawei said that ,in the purchase of regulatory policy not to loose environment, much of the demand is suppressed ,within the region of the inventory and the potential supply determines the amount of these regional prices downward depth .<br>Judging from the future ,the transaction structure, market demand will continue to first-home buyers mainly, in the ordinary residential prices will still occupy the main body volume .Reporter <br>Related articles:
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