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Creating Profit Pulling Website Content

While there may be many components that can make a good website great, winning content is what places the real winners in a class that's all their own. This is even more vital when it is necessary to send a strong message to your audience. This article will show you just what it takes to create content that will pull your audience in time and time again.

Take advantage of writing tools such as subheadings in your writing so that your audience is better able to follow your meaning - even if they're only scanning the article. If you're going to make things confusing and not very clear then it's obviously going to be difficult for them to take interest in what you're conveying, get convinced and take the action you want them to take. One reason that subheadings work so well is that they allow writers a tool for breaking complex ideas or concepts into a bunch of smaller pieces and parts. Of course continuity is important too so make sure your subheadings fit well together. If you're interested in keeping your audience around for any length of time it's going to take a lot more than a series of dry facts and figures. Be clever and creative when titling your content. It doesn't matter what your website is about - if you're not focused on having the right headlines then you'll obviously be lacking. Your headlines need to make people want to read more. It isn't necessary to make it a top-secret kind of headline that reveals nothing. You want people to know what your article is about from the title. If you can, do your own homework first to determine what kind of headlines are being written in your niche to get an idea. Whatever approach you take, working on creating the right headline is something you can't ignore.

Set Up Your Homepage as a Summary Page: Do not force your visitors to read too much information when they come to your homepage. It would be better to sum up your website on your homepage. This is so that your new visitors will know how to find things on your website. Basically, you could say that your visitors will find your internal pages because of your homepage. The other pages on your site contain relevant information organized accordingly. The whole point of having a homepage is to let your visitors see a little about what your website has to offer. Your homepage should be persuasive and make them want to see the rest of your webpage. Whatever field you're in or niche you're targeting, you'll have a hard time finding anything that compares with quality content for getting the love of your readers and a solid position with the search engines. Once you have a steady supply of quality content coming into your site there's little else that can compete.

Ansi Standard For High Visibility Apparel Comes Of Age

The ANSI standard for high-visibility apparel has begun to mature since it was first written and published in June of 1999. When first conceived this new apparel was expensive and very hot to wear because of its polyester fabric and retro-reflective material construction.

The ANSI standard has detailed specifications for the area of the background fabric and the retro-reflective material as well as defined coverage areas for the garment to pass its compliance inspections. Retro-reflective trim on the garment, whether sewn or laminated, is required for low level light and/or nighttime visibility. It is also needed in increasing amounts of square inches as you increase in the ANSI classes upward.According to specifications, the ANSI class II standard requires a minimum of (201) square inches of retro-reflective material and (775) square inches of background material.

In addition, the ANSI class III standard requires a minimum of (310) square inches of retro-reflective material and (1,240) square inches of fluorescent background material. In 2004, the ANSI standard (107-1999) was modified to what the current specifications is today (107-2004).In the beginning, ANSI safety apparel was very limited in its availability and the apparel options didn't include much beyond ANSI vests.

From the start, apparel manufacturers have been working to develop and expand product offerings to increase comfort and productivity, with moisture management fabric, wicking finishes, breathable ANSI III Bombers, high visibility 3-season jackets, ANSI windbreakers and ANSI III sweatshirts.

Manufacturing innovators in the reflective apparel marketplace like Rich Boven of the Reflective Apparel Factory of Marietta, Ga. have come into the market with their own branded ANSI apparel. Their "VEA" logo, which stands for visibility - enhanced - apparel has come to include, ANSI Bomber Jackets, ANSI 3-Season jackets, ANSI Parkas and ANSI Windbreakers, but also include a complete line of comfortable and durable knit ANSI T-shirts, ANSI long sleeve T-shirts and ANSI featuring Airex Reflective material and traditional 3M retro-reflective tape.

Their fabrics also include mesh, Birdseye knit with wicking finishes and breathable wovens that are waterproof and lighter, more flexible, retro-reflective material. Also they have newly released garments and fabrics, providing for expanded usage over longer periods of the day and longer working seasons as well.

Rich Boven states, "As waste companies, construction companies and municipal governments are demanding more and more garments, the expected features for ANSI III Jackets, ANSI III Bomber Jackets, ANSI III windbreakers and ANSI III Parkas have all come into question. He further states that, ", most high visibility garments have two-way zippers, cell phone pockets and include hoods. ANSI II T-Shirts come in different weight fabrics to insure moisture management and wicking,, but also to keep workers more productive.

In addition, Airex (flexible, reflective material) lets the garments breath without chaffing. All ANSI garments are also required to be permanently labeled with wash certification, manufacturer's name, country of origin and wash instructions.

Offshore manufacturing and importing of ANSI apparel has moved into the American marketplace, forcing prices downward. As a further note, the US Government imposes a (32.6%) duty and a quota of (.50) cents per garment for garments made of manmade fiber coming in from much of the world. Because of this, domestic manufacturers of high visibility garments have expanded their manufacturing capabilities to the Caribbean Basin to avoid these duties. Specific areas such as Israel, South Africa and Central America are duty free with regards to importation of textiles.

Boven states that, "To remain as a top tier manufacturer in the ANSI apparel marketplace, it requires marrying the right fabrics with the right reflective materials and the most up to date manufacturing assembly processes to successfully meet today's ANSI standards. Assembling retro-reflective garments requires additional experience in the required steps it takes to produce a quality, long lasting, comfortable ANSI compliant product".

"First, retro-reflective materials can either be sewn or laminated onto the garment. If you take an ANSI compliant garment, screen print it, run it through a T-shirt dryer, it doesn't make the garment non-compliant, but it starts to deteriorate the retro-reflective materials, which could cause it to be noncompliant later on,," says Boven.

"Retro-reflective material is really glass beads in an adhesive layer impregnated onto the surface of the garment, so that if a heat source is applied for a second time, you're going to affect the chemistry".Boven points out that to avoid damaging the retro-reflective materials; he uses heat seal equipment to apply the decoration to a controlled area, rather than heating up the entire garment.

Secondly, Boven goes on to say, "Using heat transferable materials applied at lower temperatures decreases the possibility that the retro-reflective materials are damaged."In the industry today, ANSI compliance is being written into MUTCD (Manual on Uniform Traffic Control Devices) guidelines.

Simply stated, this means any federal highway improvement project will require the wearing of high visibility apparel for "ALL" workers exposed to traffic. Make no doubt about it,! The concern for "high visibility protection" is not a fad that will be here today and gone tomorrow. It's here to stay and "compliance to it" ?will continue to grow!