Virool Brings Viral Video Views on the Cash Carrying Masses3853934
From Deathmenwalking
So you’ve launched a two minute video that you’re really pleased with. And because of how cool it really is, people are flocking to YouTube to watch out it. Just how many? We’re talking scads, like for example Bieber’s fan base looks like a nearby book club than the views you’re surely raking in. Oh, not so much? Well, for a small amount of cash that can change. Enter virool. Virool, a startup being demoed at Y Combinator’s demo day later this month, looks to boost the number of views video creators get. The business pairs publishers and content creators together automatically, and with a cut of your transaction, pushes out videos to viewers. The reasoning is partly an advertising network, in that money changes hands to enable the video to be seen. But most importantly, the company is providing a considerably desired service to your video industry. And in the process, Virool gets a nice piece of the action.
According to the latest statistics released by YouTube, you will discover 72 hours of video content being uploaded towards the service every minute. That’s over 1.5 million videos uploaded daily. Finding quality content that’s relevant to you is the equal of finding a needle in any haystack. Also the needle is done out of hay. And the haystack is on fire. That difficulty impacts both the content creators and also the viewers. Unlike normal ads, which many people either ignore or actively dislike, people do want to see quality video content - they simply don’t want to have to seek it. Likewise, creators would like their videos seen, but barring videos organically going viral, it’s not clear how to attract viewers, and indeed not when it comes to targeted demographics.
Virool solves this problem. The process starts when video creators join Virool, you need to a campaign. Say I have to have a YouTube video seen by an additional 1,000 people. We would go on Virool, add the website link to the video, after which tell the service how much money I’m willing to pay per view. Virool then takes flick and puts it in many different spots. Publishers can put the video on a Facebook page, or game developers can embed them family pet virtual currency. The publishers then receive a cut of the hails from Virool, and the videos get almost guaranteed views.
Lake met with the company earlier this week, they did a brief demo on a PandoDaily video. They chose among the many PandoList videos, and then set it up for a $10 campaign. Within a few moments, the video was getting views just about everywhere. On top of just the views, the campaign could also be targeted towards teams of people based on age, gender, as well as placement. Then, when the views started arriving in, virool provides a quick dashboard to discover results. The campaign owner can see where people are viewing the videos, the quantity of are viewing them currently in real-time, and can want to expand the campaign.
By all indications, the business has been winning over individuals droves. The company provided the lowdown on revenue growth as time passes, and it is impressive, as you would expect. Looking at the last 12 weeks, the revenue per month has been roughly $50,000, $125,000, and $230,000, for May, June, and July; respectively. For those month of August, this company made a whopping $50,000 about the first day alone.
This growth in revenue is likely a huge part of how the company has long been able to attract investors. As well as Y Combinator, the company is seeing investments from Paul Buccheit, Alexis Ohanian, 500Startups, and Y Combinator partner Garry Tan.
