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From Cellbe

Emails can be quite a powerful advertising vehicle when used effectively but it really is also possible to waste money and time on email marketing when you do not understand how to go about it. When designing an email campaign many people will use html templates which enable them to use visually pleasing logos, designs and images to promote their products and services and yet many e-mail clients will reject html emails as spam and consequently they could never be viewed.

One more thing to think about is the time of your campaign. Consider that the beginning of the week is active for some individuals and so they may not be open to marketing with email on a Monday when they have plenty of other work to proceed through. Similarly at the conclusion of the week people in many cases are looking forward to an early on finish ready for the weekend so that they may not want to look at your e-mail until next week -- when it gets shoved down the inbox by new mail and again may never be viewed.

Targeting your e-mail campaign to the proper audience is paramount to the success of the campaign and your email marketing Surrey business might help you to ensure you choose wisely. Any good e-mail marketer should let you know that mailing your existing client database is going to be far more effective than buying in a database of complete strangers emails. Usually present and past customers are not aware of the full extent of services and products the firm offers and so by sending out marketing emails it reminds them that your business will there be and what it can do for them.

Sending out any old e-mail would have been a waste of time. It needs to be concise and also to the point but well written so that it makes people desire to find out more. An e-mail marketing Guildford company will have expert designers and copywriters ready to create great marketing emails for their clients and can propose good times to run a campaign such as once the business starts a brand new product or service, if they have any special offers on or when they only want to thank customers for their continuing support.

Unless the achievement of the effort is measured e-mail marketing campaigns are nearly as good as useless. Statistics will be needed by you on how the email was opened by many people and how many people clicked through to your web site. Also there must be a facility for individuals to unsubscribe if they no more want to be in your database.