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To the non-fan, NASCAR stands for "Non Athletic Sport Centered About Rednecks"....it's real meaning is "National Association for Stock Vehicle Auto Racing". To corporate America it stands for "Huge Enterprise"
NASCAR and their premier division "Nextel Cup" is the second most watched sport in America, only the NFL tops it for attendance and tv audiences. On any given weekend in the course of the season, much more race fans pack race tracks to capacity, than any significant sporting occasion... All-star Game, Superbowl, or PGA Golf Tournament. The site 'NASCAR.com' gets over 1 BILLION hits a year
The Nextel Cup features 26 weekly races, plus a 10 race playoff type schedule. It's the only sport that has what is known as "It's Superbowl" as the 1st race of the season. The Daytona 500 is viewed by over 30 million, over 180 thousand pack the grandstands and infield each year for that event.
This sport that numerous assume their fans to be white, male, and southern. Properly, that assumption is just plain wrong. NASCAR's fan base is produced up by 40% woman, in reality, NASCAR has more women watching, than the NFL or Major League Baseball. The minority fan base increases every single week, making up about ten% at this point. The typical income of a NASCAR Nextel Cup fan is 83,000 a year.
You see corporate sponsor names everywhere, on the vehicles, uniforms, tracks, and merchandise. NASCAR fans are the most "Brand Loyal" in the world. These sponsor names cash in on that loyalty...Dale Earnhardt Jr. fans drink Budweiser, you won't discover a lot of Tony Stewart fans setting 1 foot inside a LOWE's, because Tony is sponsored by "Home Depot", Jeff Gordon fans paint with nothing at all but Dupont paint, etc. It cost ten to 20 million per year for the top rated teams to be competitive and Corporate America is more than content to cough up that type of money for what they get in return. It charges sponsor's about a million and a half dollars a season just to have their business name on the trunk lid of a leading Nextel Cup vehicle.
The drivers are the stars and they supply anything from: great searching, ugly, fat, tall, thin, intelligent, dumb, intelligent, stupid, macho, wimpy, young and old. You can't discover an additional sport that gives the drama week in and week out that a NASCAR Nextel Cup race offers.
This is only a short overview of America's second most watched sport, there is a lot far more to uncover in future articles connected to NASCAR, but you can not deny, that NASCAR is the best
reality show there is.
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