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For your business to survive in the new age, it's important to make sure your website is the best representation of who you are and what you do. Not only should visitors and potential customers and clients be able to easily navigate menus and click straight through to points of sale, but the work done to optimize the backend is necessary to ensure Google likes you enough to keep you on top of relevant search. With your staff's workload, however, you may feel it's necessary to hire an SEO firm to handle these tasks. In reality, maintaining the search optimization for your website is simpler than you think, and less expensive when you keep it in house.

Rather than hand your website over to an outsourced group, you have the option instead of bringing SEO experts into your office for a series of workshops designed to train staff to take charge of various aspects of site optimization - everything from keeping the code clean for spiders to better cache your information, to properly linking anchor text. Even if there are people in your office with some experience in maintaining websites and working to achieve high rankings in Google and Yahoo, the benefit of SEO training keeps everybody up to date on new paradigms in search, so you can stay ahead of your competition.

Why is it better to keep your SEO strategies in-house? For one, it's less expensive than outsourcing. You have the option of bringing in one or two employees to do the work, or parsing the responsibilities among your current staff. Also, keeping the web work inside retains security. Let's say you're interested in hiring an SEO firm. There is the risk, either during or after your tenure, that the firm could sign on to work with a competing business, and apply the techniques used to help you toward their success. Why let that happen, when you can control your search rankings?

Search optimization training presents intensive groundwork for your Internet success. When you hire trained SEO agents to demonstrate the steps involved in creating and promoting a powerful web presence that includes your website, social media profiles, videos and even e-mail marketing, you'll discover that the time invested in SEO will not divert from your company's duties, and as certain staff become more proficient in optimization your business will reap more benefits. Keep the business of your website in-house for an affordable solution by hiring an SEO trainer.

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The future of Amazon delivery,weste moncler

Drones may soon be landing on your doorstep,moncler germany, if Amazon founder and CEO Jeff Bezos has anything to say about it.

Bezos revealed Sunday night during an interview with 60 Minutesthat the service, known as Amazon Prime Air,could be ready for customers in four to five years. "I know this looks like science fiction,?id=1," Bezos told CBS' Charlie Rose. "It not."

In a demo video shown by Bezos and later posted to Amazon YouTube channel, a small unmanned aerial vehicle is shown carrying a delivery from an Amazon distribution center to a customer front door.

Bezos said the small,moncler jacken, environmentally friendly "octocopter" drones would be able to deliver objects up to five lbs. within a 10 mile radius of any Amazon distribution center in 30 minutes or less. But while the company hopes to make the technology available by the time the Federal Aviation Administration (FAA) works out the rules for commercial drone use,?id=84, Amazon could face criticism and anxieties from customers worried about safety.

"The hard part here is putting in all the redundancy,moncler graz, all the reliability,.de/lebens, all the systems you need to say,moncler online shop men, 'Look,.de/lebens, this thing can land on somebody head while they walking around their neighborhood,?id=31,'" Bezos said of the motors in the protoype drone that prevents it from crashing. 相关的主题文章:

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BU graduate Pete Souza on the hot seat as White House photographer

WASHINGTON Few ceremonies at the White House over the last five years have eluded the lens of Pete Souza, President Barack Obama's chief photographer and almost constant companion. One that did was Souza's wedding, which was held last month in the Rose Garden with the president among 35 friends and family members on hand.

Permitting a private citizen to use the Rose Garden for a personal event is extraordinarily unusual, and it attests to the deep ties the president and his photographer have forged, as Souza has shadowed Obama on virtually every day of his presidency.

Now, though, Souza's privileged access combined with the rise of services like Facebook, Flickr and Instagram,moncler weste kaufen, which has allowed the White House to distribute his official photos rapidly to the news media is generating tension between him and the news photographers who are assigned to the White House.

In a letter two weeks ago to the press secretary, Jay Carney, the White House Correspondents' Association and other news organizations, including The New York Times, protested that the White House routinely excluded news photographers from sessions with the president and then released photographs of the events, usually taken by Souza.

"You are,moncler, in effect, replacing independent journalism with visual press releases," said the letter, which criticized the White House's policy as "an arbitrary restraint and unwarranted interference in legitimate news gathering activities."

At the best of times, the relationship between outside photographers and the White House's in house one is fraught: They jostle for the same image of the president, but the official photographer is invariably three steps ahead of them when the president works a rope line or is in the Oval Office for his meeting while they wait outside.

Souza, a plain spoken 58 year old who was a news photographer for The Chicago Tribune before moving to the White House, said he believed that photographers had better access to Obama than they did to President Ronald Reagan, whom he documented in an earlier stint as a White House photographer.

Still, he said he understood the frustration of the news photographers and has advocated more access for them to a point.

"It's legitimate for them to push for more access, and in some cases I think their arguments are valid, and in some instances I think their arguments aren't valid,moncler jacke herren," Souza said last week in an interview in his cubbyhole office in the West Wing.

This traditional tug of war has been exacerbated by digital technology, which the White House has exploited to distribute his pictures, often soon after he takes them. That puts Souza in de facto competition with other photographers since,outlet moncler jacken, owing to his access, his photos are sometimes more newsworthy than theirs.

"The core issue is the White House uses his images and disseminates them to the public, and they become the only historical document of events," said J. David Ake,moncler westen, the assistant bureau chief for photos at The Associated Press.

Doug Mills, a longtime White House photographer for The Times, added: "It's not about Pete. It's that we see Pete's pictures of things that we're not getting access to, and that's incredibly frustrating for all the photographers who cover the White House."

David Hume Kennerly, the official photographer for President Gerald R. Ford, said:

"Everybody is trying to come to terms with the impact of social media. I don't know what the right balance is, but I understand his position in terms of the historical record."

Indeed, Souza's principal job is to document the presidency,moncler jacken men, and all of his photographs,moncler jacken 2011, published and unpublished, are filed in the National Archives.

White House officials say Souza is being turned into a scapegoat for a press corps frustrated by how technology is upending its business. (The Times, they note, charges clients a service fee for reprinting Souza's pictures and sends him royalty checks, which he does not cash.) They also say the public benefits from behind the scenes images, like Souza's dramatic shot of Obama and aides watching the raid on Osama bin Laden in 2011.

"When there are decisions to release photos, those are made by the press office,.de/lebens," said the deputy press secretary, Josh Earnest. "We've always acknowledged there is a difference between what Pete does and what independent photographers do."

That difference was evident in the case of the bin Laden photo, which the White House digitally altered to blur out a classified document on a table in front of Hillary Rodman Clinton, then the secretary of state. Souza said he had tried to get the document declassified to show it in the image, and when his request was rejected, he opted to airbrush it because otherwise the White House would not have released it.

Souza bridles at the suggestion that the White House has doctored other images. "I would never allow any of my pictures, or pictures which are taken by the photographers who work for me, to be airbrushed," he said.

For both sides, the tension has turned personal. Hours after the letter was delivered, the White House hastily gathered photographers to record Obama signing bills in the Oval Office. In what the photographers saw as an aggressive gesture, Souza snapped them as they pointed their lenses and then posted the picture on Twitter.

Critics raised questions about Souza's use of his role when he split off from Obama's trip to Boston last month to take in a World Series game between the Boston Red Sox and

the St. Louis Cardinals. He wound up taking pictures behind the Red Sox on deck circle.

A friend of Souza's said he had gotten a standing room ticket from a photographer he knew, who had then invited him into the press box when another photographer did not show.

On Thursday, Souza, who is an avid user of social media, posted a picture of a trussed turkey on his Facebook page, with a message wishing his friends a happy Thanksgiving "yes, even those who have been dumping on me and what I do."

The dispute has left some White House photographers feeling torn,moncler strickjacke, because most have worked with Souza and welcomed him, as a member of their sometimes gruff fraternity, when he started the job. "We were happy to see Pete get the job," said Khue Bui, who has shot photos at the White House for The Washington Post, Newsweek and The Associated Press. "I've always liked a lot of his work."

A native of Massachusetts and a graduate of Boston University, Souza came up on newspapers in the Midwest before landing his first gig in the White House. He stayed in Washington, working for The Tribune, which assigned him and a political reporter, Jeff Zeleny, to a project documenting the new senator from Illinois, Barack Obama.

With fly on the wall access and a photographer's ability to disappear into the background, Souza hit it off with Obama and his key aide, Robert Gibbs. He is one of a group who plays spades with the president on Air Force One, and of the 315 trips Obama has made by the count of the CBS News veteran Mark Knoller he has traveled on all but two.

"He trusts me," Souza said. "I'm there when everything is happening,moncler aufnäher, and I think for history's sake, that's a good thing." 相关的主题文章:

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