Template:Lind Sept-07

From Lauraibm

Full article: Lisa Lindblom on 2007 Market Outlook – 2Q07

For IBM, the challenge is how to channel our image in Engineering domain expertise and Business expertise into the Specific Solutions that decision-makers are focused in key environmental issues and do not perceive IBM as credible in. Venture Capital investment in clean energy is up 10 fold in six years. Battery technology, biofuels, energy intelligence, fuel cells, and solar energy make up the majority of that investment. In a recent survey, 30% of executives cited environmental issues to be one of their top concerns affecting future shareholder value--an issue that didn’t even make the list just a few years ago.

Where IBM Is Less Credible: Technical domain expertise, Chemical, Biological, Environmental, Product domain expertise, Energy, Water, Drugs, Tires. “I just don’t think they have the environmental expertise to address our specific needs.”