Analyst Views

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Independent Bloggers


UKISA MI Thoughts

Summaries

Full article: Dwell Creative and the Environment

The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.

  • Be authentic.
  • Back it up.
  • The color "Green" is both a boon and a curse.
  • "Green" is a politically charged word.
  • The Green consumers of the new wave are not treehuggers.
  • Greenwashing will work for a while.
  • Watch your language.
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