Template:Green grid and power reduction

From Lauraibm

Full story: The Green Grid Banks on Power Reduction (29-Sep-07)

The long-term cost to power and cool an enterprise data centre can dwarf the price of the hardware it hosts. The Green Grid Alliance, consisting of several IT vendors, sees a future where measuring and comparing data centre efficiency is a simpler process. Several Green Grid members have already taken new power-efficient products to the streets.

Despite this rapid growth, one of the biggest challenges that GG faces is tempering the competitive instincts of its members, which are individually investing millions of dollars into research and development for data center efficiency.

There's enough blame for the sad state of power consumption to go around, and Green Grid members need to tone down the rhetoric and work together; the alternative isn't pretty, says Information Week.