Template:Green branding

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Full article: Green Emerges As Key to Branding (5-Sep-07)

A recent survey by Ipsos Insight revealed that green factors are emerging as a critical mass consumer consideration. 57% of consumers surveyed said that the Energy Star label is influential when purchasing technology and 48% stated that manufacturer commitment to environmentally-friendly disposal was influential.

Respondents ranked brands for their environmentally friendly business practice; those positioned in the first tier were Dell, HP, Microsoft and Apple; whilst IBM, Sony, Gateway, Kodak and Motorola ranked in the second tier.

The results obtained suggest that environmental practices are emerging as an issue important enough for technology companies to take notice.

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