Dell's Green Goal for 2008 (27-Sep-07)
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Full story: Dell's Green Goal for 2008 (27-Sep-07)
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Michael Dell says he aims make his company "carbon neutral" in 2008, according to an article in The Wall Street Journal.
The computer giant is looking to zero-out its carbon emissions through a number of initiatives, such as offering small businesses and consumers curbside recycling of their old computers, stuffing small recycling bags with free postage into new printer-ink cartridge boxes, and operating a "Plant a Tree for Me" program. Companies implementing carbon-neutral programs can adopt pollution- and energy-management practices in their own operations and/or purchase carbon-reduction credits from other businesses, which, in turn, offset the level of pollution their products or services generate.
Dell apparently is of the same mind as Will Wynn, the mayor of the company's hometown, Austin, Texas. The city is taking steps to slice its greenhouse emissions by developing sustainable-energy practices in a state known for industries heavily reliant on fossil fuels.
- Source: news.com
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Dell Plans To Go Carbon Neutral By Next Year (26-Sep-07)]]
Dell says it will become the first PC maker in the industry to make its worldwide operations carbon neutral by next year, Associated Press reports.
For every pound of greenhouse gas that goes into making, transporting or selling computers, Dell will find an equal offset through renewable energy sources, more efficient management of electricity use and other methods.
Dell says the company saved $1.8 million in electricity bills in the past year just by turning off equipment at night, when it’s not being used.
The move certainly points to a PC industry that has changed tremendously in the past few years. “You have IBM Corp., HP and Dell all battling it out on this environmental field, and that’s very different than ‘my processor has a clock speed faster than yours,’” said John Davies, an environmental and sustainability analyst with AMR Research.
The company also announced a new program called “Plant a Forest for Me” that lets organizations worldwide join together with Dell and share best practices, partner and facilitate the planting of millions of trees in reforestation projects. This program is a continuation of the “Plant a Tree for Me” program for consumers.
The founding members of “Plant a Forest for Me” include Dell, ABN AMRO, AMD, Ask.com, Salesforce.com and WellPoint. Each company has committed to offsetting part of their carbon output by purchasing trees for Plant a Forest. Dell partners with The Conservation Fund and Carbonfund.org, non-profit organizations that facilitate the tree planting.
- Source: Environmental Leader
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