Analyst Views

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	* [[Peter Cochrane and the Environment|Peter Cochrane]]		* [[Peter Cochrane and the Environment|Peter Cochrane]]
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	==UKISA MI Thoughts==		==UKISA MI Thoughts==

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Current revision as of 17:30, 3 April 2008

• AMR
• Butler
• Datamonitor
• Dwell
• Forrester
• Gartner
• IDC
• McKinsey
• Ovum
• Quocirca

Independent Bloggers

• Peter Cochrane

UKISA MI Thoughts

• Thoughts on Best Practices

Summaries

Full article: Dwell Creative and the Environment

The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.

• Be authentic.
• Back it up.
• The color "Green" is both a boon and a curse.
• "Green" is a politically charged word.
• The Green consumers of the new wave are not treehuggers.
• Greenwashing will work for a while.
• Watch your language.