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| - | ==Creative Presentation ==
| + | Really enjoyed this post.Really looking forward to read more. Fantastic. |
| - | === Article Title ===
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| - | Postman, N. (1985). The medium is the metaphor. In ''Amusing Ourselves to Death'' (pp. 3-15). New York: Penguin.
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| - | ===Don's Thoughts===
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| - | ===='''Definitions'''====
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| - | according to Federman/McLuhan
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| - | ::Federman, M. (2004, July 23). What is the Meaning of the Medium is the Message? Retrieved January 23, 2006 from http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm
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| - | ''message''
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| - | :the change of scale or pace or pattern that a new invention or innovation introduces into human affairs.
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| - | ''medium''
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| - | :any extension of ourselves.
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| - | :McLuhan equates medium as a growing medium
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| - | ===='''Article Themes'''====
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| - | *that technology changes culture ... according to Postman ... not for the better
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| - | *that television trivalizes everything ... everything is entertainment
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| - | *
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| - | ===Karen's Thoughts===
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| - | Karen... you can put your summary here...
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| - | Hey Donald: For what it is worth ….... I like to invent words ... although I am sure that "Hollywoodization" is not a word now, if we use it often enough it will be some day. :)
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| - | The author, Neal Postman, starts off this chapter by expressing his concern about the “Hollywoodization” of the US culture. Everything from politics to sports has an entertainment skew. I believe that he has attributed much of this “skew” to the entertainment side of serious subject to the media of choice in the delivery of the message. He has somewhat based his opinion on observations made by Plato, some 2000 plus years ago, that indicated that our conversations (messages) and the way they are delivered (medium) have a great influence on what we can express. Of course what we can express, or what is convenient to express given the medium, is an important content of culture.
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| - | One example that Postman uses to illustrate his opinion is that of a form of communication by way of smoke signals, used by American Native People. This form of delivery had limitations on the content that could be communicated. To bring that point into the 20th century (the article was written in 1985), Postman uses the media of television and its visual imagery as a form of delivery. There is content that would not work in this form. This brings us back to the “Hollywoodization” of our culture to make the content fit for television as a medium.
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| - | Postman clearly has an issue with the decline of the printed word, which in his opinion is host to more meaningful content, in favour of television which has its content manipulated to fit the visual medium. Further on in his article, Postman, says that the “media of communication available to a culture are a dominant influence on the formation of the culture’s intellect and social preoccupations.” (God help us, the Trailer Park Boys have gone into the making of movies too.)
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| - | The entire article does support Marshall McLuhan’s famous statement; “the medium is the message.” In Postman’s opinion each medium offers a unique way to process the message. The context of the message varies with the medium used. His fear is that the general shift towards electronic media from printed media is what has produced this entertainment skew to the world around us, and the long term effect has a very negative shift in our culture.
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| - | ===Kathie's Thoughts===
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| - | Kathie... you can put your summary here...
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Really enjoyed this post.Really looking forward to read more. Fantastic.
