Call him out on it

From Create Your Own Story

A blush slowly creeps into his face as you point his obvious erection.

"I...I...um...."

"It's alright, it happens"

"I...I'm sorry, I haven't had a chance to take care of it in awhile"

You both look at each other awkwardly before you look back at his crotch. You know he knows that you're staring, but you don't care; his bulge was too