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From Marketing Ontology

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descDate Name User Size Description
16:50, 2 May 2006 Two_Challenges_for_the_Three_Dichotomies_Model.pdf (file) Mhyman 58 KB (The three dichotomies model, first proposed in Hunt (1976), restricts marketing science to the positive half of the positive-normative dichotomy. We argue that the "necessity challenge" of the positive-normative dichotomy in Robin (1977) stands, and that )
15:39, 2 May 2006 Revising_the_Structural_Framework_for_Marketing_Management.pdf (file) Mhyman 217 KB (Despite its pedagogical predominance during the last four decades, marketing scholars increasingly doubt the value of the 4Ps schema. As a prelude to a new precursory structural framework for marketing management, criticisms and previously proposed modifi)
15:35, 2 May 2006 On_Foundations_Studies_in_the_Social_Sciences.pdf (file) Mhyman 191 KB  
01:08, 12 April 2006 MO_FOM5.jpg (file) Admin 17 KB (This really has to be the last attempt at getting the logo right)
01:03, 12 April 2006 MO_FOM4.jpg (file) Admin 16 KB (Oh well here's hoping this is centred correctly)
00:56, 12 April 2006 MO_FOM3.jpg (file) Admin 17 KB (3rd time lucky)
00:45, 12 April 2006 MO_FOM2.jpg (file) Admin 15 KB (2nd version of MO logo)
00:30, 12 April 2006 MO_FOM.jpg (file) Admin 27 KB (This is the logo for MO )

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