Analyst Views
From Lauraibm
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Revision as of 08:42, 17 September 2007
Contents |
Independent Bloggers
IOT and WW MI Analyst Thoughts
UKISA MI Thoughts
Summaries
Full article: Dwell Creative and the Environment
The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism.
- Be authentic.
- Back it up.
- The color "Green" is both a boon and a curse.
- "Green" is a politically charged word.
- The Green consumers of the new wave are not treehuggers.
- Greenwashing will work for a while.
- Watch your language.
