Virool Brings Viral Video Views to the Cash Carrying Masses4481702
From Survival Of The Fittest
So you’ve produced two minute video that you’re really likes to show off. And because of how cool it can be, people are flocking to YouTube to view it. Just how many? We’re talking scads, like for example Bieber’s fan base looks like any nearby book club if compared to the views you’re surely raking in. Oh, not so much? Well, for a tiny amount of cash that can change. Enter virool. Virool, a startup being demoed at Y Combinator’s demo day later this month, is looking to boost the number of views video creators get. The corporation pairs publishers and content creators together automatically, for a cut with the transaction, pushes out videos to viewers. Taking that approach is partly a promotional network, in that money changes hands so that the video to be seen. But moreover, the company is providing a considerably desired service for your video industry. And in the process, Virool gets a nice item of the action.
According to the latest statistics released by YouTube, one can find 72 hours of video content being uploaded for the service every minute. That’s over 1.5 million videos uploaded every single day. Finding quality content that’s strongly related to you is the equivalent of finding a needle in any haystack. Also the needle is made out of hay. And also the haystack is on fire. This difficulty impacts both the content creators along with the viewers. Unlike normal ads, which the majority of people either ignore or actively dislike, people begin doing want to see quality video content - they simply don’t want to have to hunt for it. Likewise, creators wish to have their videos seen, but barring videos organically going viral, it’s uncertain how to attract viewers, and certainly not when it comes to targeted demographics.
Virool solves that dilemna. The process starts when video creators join Virool, and start a campaign. Say I would like to have a YouTube video be viewed by an additional 1,000 people. We'd go on Virool, add the anchor text to the video, and then tell the service the money I’m willing to pay per view. Virool then takes the recording and puts it in many different spots. Publishers can you can put video on a Facebook page, or game developers can embed them to acquire virtual currency. The publishers then receive a cut of the results of Virool, and the videos get almost guaranteed views.
As soon as i met with the company the 2009 week, they did a brief demo on a PandoDaily video. They chose one of the PandoList videos, and then set it up for a $10 campaign. Within seconds, the video was getting views everywhere. On top of just the views, the campaign may also be targeted towards multiple people based on age, gender, and location. Then, when the views started to arrive, virool provides a quick dashboard to check out results. The campaign owner cane easily see where people are viewing the videos, the total number of are viewing them at the moment in real-time, and can prefer to expand the campaign.
By all indications, this company has been winning over folks droves. The company provided some information on revenue growth gradually, and it is impressive, as you would expect. Looking at the last 3 months, the revenue every month has been roughly $50,000, $125,000, and $230,000, for May, June, and July; respectively. For those month of August, the corporation made a whopping $50,000 in the first day alone.
This boost in revenue is likely a huge part of how the company has long been able to attract investors. In addition to Y Combinator, the company is seeing investments from Paul Buccheit, Alexis Ohanian, 500Startups, and Y Combinator partner Garry Tan.
